Adjunct Instructor | New York University
March 2015 – Present
Teach Search Marketing for the M.S. Integrated Marketing program and Digital Analytics for the Career Pathways program.
Global Search Solution Lead | Google
January 2017 - Present
Responsible for driving the strategy, thought leadership and product solutions for the world's largest advertisers, focusing on search marketing.
Principal Account Manager | Google
December 2012 – January 2017
Work directly with Fortune 500 companies and their agencies to develop, implement and manage Search, Programmatic and Video programs across Google properties that exceed the desired goals.
Media Manager | iCrossing
September 2010 – December 2012
Managed all aspects of executing Fortune 500 clients’ paid search and social media advertising programs, including client communication, media planning and implementation, copy-writing, optimization, analysis and reporting.
Market Research Assistant | New York University
November 2009 – May 2010
Analyzed and interpreted multiple datasets to aid marketing initiatives by highlighting key findings such as career level, job function, current industry, employer, citizenship, and education level of graduate school applicants.
Media Planner | Lipman
September 2008 – May 2009
Created and executed innovative and cost-efficient media plans through understanding the client’s goals, performing market research, and tracking industry trends to reinforce brand recognition and increase sales for high-end fashion and luxury clients.
Marketing Consultant | Global Grind
February 2008 – August 2008
Developed and implemented a successful opt-in daily email newsletter campaign with the intention of driving users back to the website. Upon completion of contract the campaign generated 20 percent of the website’s total monthly traffic.
Project Manager | Service Master
March 2005 – December 2007
Established procedures which increased efficiency while providing a high level of customer service for property management companies.
Infantry Team Leader (Sergeant) | US Army
82nd Airborne Division, Fort Bragg, NC
2nd Infantry Division, Camp Casey, South Korea
427th Support Battalion, Rochester, NY
January 1999 – July 2004
Excelled in duties, which allowed for the opportunities to fast-track to Sergeant within 3 years; provide security for former President George H.W. Bush in South Korea immediately after 9/11; and participate in the Pentagon’s experimental computerized soldier “Land Warrior” project.